RIM trying to catch Apple?

While I was walking through Liverpool street station after work today, there was a stall with a bunch of girls talking and collecting people’s email address. It was a promotion stall of Blackberry. After one of the staff took down my details, she offered me this free 128M memory stick with 3 blackberry games inside. She asked how I like about the phone. I said I love it, but my only problem is the network provider – Orange. Then I started to moan about how I was cheated to sign the contracted and on and on, until she lost interest of listening these irrelevant information to her job – collect Blackberry user’s contact details.

With Apple rolling out their SDK for the iPhone, RIM certainly needs to make some move as well. There was news about Apple trying to target more Business people, who have been the largest user group of Blackberry. It’s very easy for iPhone to contact their users with iTune. Whenever there is something they want to tell you, you will definitely get it when you plug your iPhone into computer. On the other hand, blackberry doesn’t seem to have such a strong connection with their users. The only time I submit my personal information to RIM was when I need to download the latest version of Desktop managers. But how often will a Blackberry’s users need to do that, compare to how often does a iPhone user need to transfer songs and photos? Clearly, iPhone’s got a better to connect their users.

I’m happy with Blackberry, although it hasn’t got a fancy interface as the iPhone, it’s quicker and more efficient with emails and messaging. But if one day I can afford to get a iPhone, I will consider get one as well.

==Ps==
Right after I posted this article, an email from Blackberry’s owners lounge came to my inbox. That was my email for. Looking into it now.